Marketing Services
Every Business Manager System (BMS) marketing service goes through our business development process to ensure necessity, quality, and to create the most value possible with the available resources, budget, and timeline.
Then we apply the Full Media System to the unique situation to generate results focused business marketing and communications into action.
Once the TAN – Target Audience Niche – is clearly defined with a client profile the appropriate messaging can be tailored for them and modified to match each applicable media vehicle and social media platform. Examples being, simple posts or purchased ads on Google, Facebook, or Instagram would differ from those placed on LinkedIn.
Ditto, if our client is large enough to utilize TV or radio. Therefore, we remain certain that messaging is far more important than the medium. The same holds true for all “click” advertising standards. With BMS we create engaging stories, develop strategic alliances, referral programs, and paid advertising as essential vehicles for driving qualified leads into your contact database which convert into actual sales.
Content and creative multimedia communications designed for a specific Target Audience Niche (TAN) are the most important elements when it comes to any form of marketing, sales, and advertising—especially true with websites, sales collateral, pitches, articles, posts, SEO, and videos.
At BMS we maintain synergistic affiliations with the best Creative Designers, Copywriters, and SEO experts in the industry. To achieve desired results your communications content needs to be written in a way that speaks to your Target Audience Niche (TAN) in a way that piques their interest in an authentic way. Once your content is written we edit it to effectively integrate with a full spectrum of media vehicles that your audience uses, including but not limited to:
- sales presentations and pitches
- sales collateral (digital and print)
- branded soundbites
- creative advertising
- audio video projects
- web pages (sites and landing)
- marketing and sales campaigns
- affiliate referral systems
- industry subject matter books
- service or produce education
- funding and grant proposals
- investor presentation decks
- social media posts and articles
Adapt your sales funnel to maximize profits by taking advantage of sales opportunities from multiple sources while growing relationships with new and existing customers. First you can engage new customers with valuable free offerings in exchange for their contact information and other data which also begins to form trust. This is followed by lower entry point purchases which continue to develop trust with new customers.
Once trust is established it needs to be fostered through reliable communications, service, and solutions. We also firmly believe that Back-End promotions to existing customers remain a terrific tool to keep customers coming back for more. It’s all about building and maintaining brand loyalty. Companies must maintain a strong personal relationship with their customers, so much so that they almost become an extension of the family.
Ultimately, it’s about building a sales funnel infrastructure that supports the development of qualified relationships that will increase sales through repeat purchases and referrals.
Simply stated, your brand is your promise. It’s your company’s assurance to your customer and to the “End-Use” consumer that whatever product or service that you’re promoting will be consistent in quality, delivery, and price. When we help to produce a brand, new or refreshed, the foundation includes colour psychology, shape theory, and subliminal graphics to match a purposeful name and tagline.
Once the design is approved in black and colour it is reproduced to populate a library of brand files for digital and print use available in various sizes and file formats to ensure brand integrity for future publishing in any medium or media vehicle.
Finally it is polished through the creation and design of a well planned brand guide to ensure the chosen fonts, typography, and colour codes are used consistently in all publications. Once complete, your business will have a professional and consistent brand wherever it is seen.
Unlike website designs popular in the past, full of bells and whistles, creative confusion, and mixed messaging, today’s successful websites must be clean, concise, creative, and easily navigational.
We ensure websites contain the appropriate text, videos, images, and graphics that will attract, educate, and engage your ideal customers. That is combined with security, required functionality, and optimization that matches the needs of your business and customer interactions whether it’s booking appointments, selling products online, processing monthly memberships, or simply acting as a digital brochure.
We then position the content and the creative we created on the website to maximize the optics. Finally, and of great importance we populate the site with thoughtfully positioned Call to Action statements, intriguing the viewer to dig deeper to learn more and take action.
In today’s multimedia and publishing landscape, graphic design is fundamental to effective communication. At Business Manager System, we understand this importance and offer tailored graphic design services to ensure your message is clear, consistent, and engaging.
Whether you’re launching a product, promoting an event, or revamping your brand identity, our graphic design services are here to help you stand out in today’s crowded marketplace.
Our team of expert designers brings creativity and expertise to every project, from captivating social media posts to visually stunning websites. We work closely with clients to understand their vision and goals, crafting designs that resonate with their target audience.
Expect clear, compelling visuals that effectively communicate your message, consistent branding across all platforms, and engaging designs that drive action. We integrate design elements thoughtfully to enhance user experience and navigation.
Ready to elevate your visual presence? Contact us today to discover how Business Manager System’s graphic design services can help you achieve your goals.
SEO experts believe strongly that Search Engine Optimization is the key to being found in the digital world—they are right! There is onsite and offsite SEO and both are critical to gaining a higher ranking on search results via Google, Bing, and most search engines.
Done correctly, Books and E- Books are a great way to boost credibility for your brand and for generating new clientele. In fact, E-books are a cost-efficient way to establish your business leadership as an authority in your niche while generating a new passive income stream. Our expert writers and service allies can handle all writing challenges that come our way. Business owners and managers shouldn’t need to spend their valuable time trying to be an author or a champion wordsmith instead of focusing on supporting their team and providing extraordinary customer experiences.
The return on investment is always good when a business leader becomes a published author whether they write it themselves or use a ghost writing team. It becomes another credential of their knowledge as an expert and becomes a memorable handout far more impressive than a business card with a fancy title.
Beyond that an author can get free media coverage by getting interviews and articles in mainstream media or on niche media channels that cater to your ideal customers. A book will bring a lunch-and-learn facilitator to a whole new level of respect and can garner expert speaking engagements that put you on stage in front of your potential and existing customers.
Without question, video remains one of the most powerful communications tools available after word of mouth referrals. But, only if professionally handled. Commercials, Infomercials, and niche subject matter educational presentations are no different, when done correctly, these are great ways to market your business. And, you can do it at a fraction of the cost of TV when you publish on the web. A video will bring your web pages to life and engage your hard earned website visitors with far greater power than a long page of text. However, after watching a quality educational and entertaining video many visitors will end up reading more of your written content and dig a little deeper into your web pages because they’ve been hooked by your video.
Video is a fantastic tool because it saves much time and energy. Instead of saying the same thing over and over again in person you can entice a potential viewer to watch a video whether it is for a marketing, sales, training, or customer support audience. Plus a video can be watched 24/7 every day of the year. Effective professional videos are the next best medium to face to face conversations. Pair a video with an interactive form on a web page and you’ve got the makings of a marketing system, sales funnel, and automated communications system.
We can support you from the start to finish with your video projects. It will go through our business development process and Full Media System to ensure the TAN, script, content, design, sound, duration, and positioning are matched to your ideal customer and key objectives.
In today’s marketing, live events unite sponsors, fostering brand connections. At Business Manager System, we specialize in planning events that drive cross-pollination among sponsors’ customer bases for maximum exposure.
Our team excels in event planning, collaborating closely with sponsors to craft immersive experiences aligned with their goals. From venue to logistics, we manage every detail with precision, prioritizing cross-promotion for impact.
We produce multimedia collateral to enhance sponsor-attendee relationships, nurturing connections beyond the event. Ready to elevate your brand? Contact us to discover how Business Manager System can drive success for your event.
Book a Discovery About Event Services
Sites like Pinterest, Instagram, Facebook, LinkedIn and Twitter and in some instances other specialty platforms such as Angie’s List and Reliable are great ways to publicize your business and boost popularity. Without question, Social Media will become more and more important in the coming years, and any business that does not know how to use each platform effectively will be giving away potential customers to their competition.
With TAN focused messaging and multimedia content you can grow a community of potential and existing customers on the social media platforms that they use on a regular basis. It becomes a relationship development space and allows your business to interact with your brand community in a personal way. It fosters two way interactions and cross pollination between your contacts and can produce potential referrals as the community membership grows. Social media participants can become raving fans of your brand and spread the word as real influencers which drives traffic to your business. This is another long play method of growing your business that doesn’t happen overnight but it has a huge potential return when done properly.
Once your social media networking team members are coached and prepared to interact as representatives of your brand via the chosen social media platforms it becomes an extension of customer service and relations. They can respond to questions, concerns, support requests, and resolve issues found in negative reviews to develop a solid positive brand presence. However, if you don’t have a team member with the time, skill, and energy to produce quality social media posts, that is where our talent can step in to assist with social media planning and publishing to ensure your consistently posting content that your TAN enjoys.
Turn your customers into sales partners with this after-sale expense affiliate referral system that leverages word-of-mouth marketing combined powered by a web based software. It gives each customer, who chooses to become an affiliate partner, a unique referral link which can track and assign referral contacts to their account. A referral is a new contact who clicks on the affiliate link and either registers or buys something from the business that owns the affiliate referral system.
As the owner you can then set up rewards and commissions that your affiliates can earn when then register a new customer and when a customer makes a purchase. The system will then track your chosen percentage or dollar value per new customer referral and sale including a simple way to payout commissions to your affiliates.
This sounds complicated, but it’s not if it is set up by a professional and you populate it with content that encourages customers to become affiliates, to learn how to use the system, and to refer their friends and family. Affiliate software includes a back office that affiliates can login to securely to see their referral stats and earnings. This also motivates the affiliate to want to make more referrals because it could become a decent new revenue stream. The ultimate affiliate referral partner would be an influencer, someone who gets a lot of attention, exposure, and traffic, within your customer niche.
Other than the initial setup costs of an affiliate system, the risk is very low because you don’t payout commissions or rewards until after you’ve collected payments for the purchases or new customer registrations. Most e-commerce websites can easily be integrated with an affiliate plugin software that makes it simple for the owner to manage the system, promotions, affiliates, and payouts. This is also a fantastic way to grow, interact with, and retain your customer community.
Growing and caring for a community of customers and fans of your brand has always been the cornerstone of any thriving business. It is where word-of-mouth is spread which still accounts for a big portion of new and repeat sales. By creating a virtual space for your community to congregate and interact you have more opportunities to connect with them and stay top of mind. At the same time you can resolve complaints and recognize comments because your team is interacting in a personal way with your customers.
The community platform could be as simple as a blog, newsletter, Facebook group, or your own branded social network connected to your website.